Creative Producer
title:Creative Producer
country:United States
location:Arlington, VA
ABOUT US
2ergo is a leading provider of mobile software solutions for marketing, business, entertainment and media. Its product portfolio includes an innovative suite of interactive messaging, mobile internet and publishing, Smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications.
2ergo is used by businesses, brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilise business processes and reduce costs. Headquartered in the UK, 2ergo’s international presence spans North America, Latin America, India and Australia.
PURPOSE OF THE ROLE
For mSites and SmartPhone Applications:
Design Specification: Create wireframe documents that capture the customer requirements, flow, content, usability and feed/API requirements. Gain customer approval for this document to handover as part of the “Development Work Package”.
Graphic Design: Deliver a high standard of creative concepts for customer proposals, PDW outputs and production artwork. Capture the essence of the product and embrace brand guidelines/corporate identity to gain customer approval for these documents to handover as part of the “Development Work Package”.
Style Guides: Create detailed ‘Style Guides’ to enable Software Engineers to maintain the quality of design throughout build whilst increasing efficiency by reducing client issues/feedback.
Graphic Assets: Produce all ‘Graphic Assets’ with suitable naming conventions to support the Software Engineers throughout the build.
Application Review: Review the development drops and provide detailed feedback to ensure design consistency and quality is maintained throughout build.
Creative Consultancy: Support the Sales Process with ideas and concepts. Create enjoyable and engaging customer experiences. Be a custodian of innovation and creativity at 2ergo by challenging the ‘obvious’ solution.
KEY PERFORMANCE INDICATORS
For mSites and SmartPhone Applications:
- Successfully capture customer requirements in a Wireframe/Design Specification that can be followed by in-house, offshore and outsourced development teams with minimal scope for misinterpretation.
- Produce all graphic design “Work Package” components on time and within budget.
- Support of the development team to reduce client feedback specifically relating to the user experience or interpretation of the graphic design, resulting in less QA cycles and swift project completion.
- Develop library items to support the swift development of Wireframe documents and Graphic Designs through the use of templates and re-usable document formats.
- Maintain a central location for Creative and Production assets that utilises version control for sharing and collaborating with other Creative Producers and Graphic Artists/Designers.
- Create genuine customer satisfaction through the delivery of high quality work and through building strong relationships with customers.
- Be supportive, collaborative and knowledgeable in the delivery of “Work Package” components, working to maintain the high standard across the team.
KEY RELATIONSHIPS
EXTERNAL
The Creative Producer will be responsible for defining the customer requirements, and therefore will from time to time be asked to communicate directly with the customer to glean information, challenge their notions and ultimately gain approval.
The Creative Producer will be responsible for fielding, processing and managing customer feedback on requirements, usability and ‘look and feel’ to ultimately gain approval.
From time to time, the Creative Producer will be required to communicate with external design/creative/marketing/media/advertising agencies to collaborate on the development of “Work Package” components.
From time to time, the Creative Producer will be required to communicate in a Sales environment to consult on the creative approach to a proposed development.
INTERNAL
Development: Ensure the ‘vision’ can be delivered within the technical capabilities of the team and the handset/OS. Define the Data/Feed/API and content dependencies to deliver the projects as specified without compromise.
Sales: Provide creative/design work to the correct level to support the sales teams in pitching for new business ensuring that proposal documents are delivered to a high standard.
Operations: Refine and implement processes to increase efficiencies and ultimately profitability.
Regions: Support the development of regional Creative producers and Graphic Designers.
PRINCIPAL RESPONSIBILITIES
- Maintaining a high standard of graphic design and user experience.
- Timely, on-budget delivery of “Work Package” components.
- Be creative and innovative with sensitivity to customer and the end-user requirements.
- Record and report on the time required to create “Work Package” components to establish accurate rate cards used by the Sales Team.
- Retain 2ergo’s reputation as a global leader in Smartphone and mSite production.
PRINCIPAL DELIVERABLES
- Wireframe Specifications.
- Design concepts with written annotation.
- Graphic Design of Screens.
- Style Guides.
- Optimised Graphic Assets.
SKILLS AND EXPERIENCE
- Minimum 2 years commercial experience in documenting customer requirements.
- Minimum 2 years experience in a lead/Senior design role producing creative design work in a mobile, web or related technology business.
- Strong presentation skills with ability to articulate creative solutions to internal staff and customers in a well ordered and simple manner.
- Persuasive talking to gain conclusive buy-in to requirements and creative solutions.
- Self motivated, organised and able to manage own time to deliver against tight deadlines across multiple projects.
- Excellent written and verbal communication skills.
- Keen interest in emerging technology and awareness of mobile media, messaging and marketing products and services.
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Reference: Creative Producer - US
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