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Blog Archive

Thursday, December 22, 2011

HTML5: Not What You Think It Is

What’s a marketer to do with all the conflicting information out there about HTML5? The first step is to arm yourself with knowledge. This article is dedicated to debunking the three most common misconceptions around HTML5.

Monday, December 12, 2011

Digital Marketing Trends In 2012

Fourth Source has recently released its Digital Marketing Trends Report for next year.

Thursday, December 08, 2011

The Need for Mobile Managed Services

Consumers are doing more with their phones every day, yet the majority of companies are alarmingly slow to adopt a mobile strategy to engage with those consumers.

Monday, December 05, 2011

Text Messaging Timeline

I came across this great infographic this morning which depicts the development of text messaging.

Wednesday, November 30, 2011

2ergo’s Raj Singh Hits The Big Screen

2ergo India’s Managing Director, Raj Singh was recently interviewed by CNBC.

Tuesday, November 22, 2011

Which Tablet This Christmas?

Tablets stormed onto the market after the iPad was released about a year and a half ago. Since then, their popularity has grown and grown. But which one do you want this Christmas?

Monday, November 21, 2011

Why Don't Marketers Get It?

I was opening my mail last night (about 4 days' worth) and 4 of the first 5 pieces I picked up were direct mail pieces that included QR codes on them. So of course I scanned them to see what the experience was behind each of them. What did I find? NOT ONE of those four QR codes led me to a mobile optimized site. Below I'll breakdown what happened for each one...

Wednesday, November 16, 2011

Why Develop A Mobile Site?

The world is slowly coming round to the idea that smartphone apps aren’t quite the be all and end all.

Monday, November 14, 2011

Six Key Elements Of A Mobile Marketing Campaign

There is no denying that mobile marketing is on the rise. Make sure your campaigns don't fall flat

Thursday, November 03, 2011

Angry Birds – The Most Successful App Ever?

At half a billion downloads...quite possibly.

 
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