There is no denying that mobile marketing is on the rise. Whether it's the development of mobile websites and smartphone applications or the delivery of effective SMS campaigns.

As with all marketing though, there are a few key things that all marketers should consider.

- Don't send spam. No one wants to receive unsolicited text messages. Always ensure they have opted in

- Make sure it is timely. Make the message as relevant to an event or time as possible

- Make it convenient. If you are including a URL, make sure it goes through to a mobile enabled site. 25% of consumers said that if they couldn't access a web enabled site on their mobile, they would go to a competitor and not try to access that site again.

- Make it local. Smartphones can recognise a user's location. Use this to send offers for the local area, it will gain higher uptake

- Offer exclusivity. Encourage people to opt-in to your campaign by providing offers that they will only receive if they do so.

- Make it EXCITING. Have fun with your campaign, you will see drastic improvement in the success of your campaign.

If you follow just some of these tips, we guarantee you will see an improvement in the success of your campaigns.

Remember, 97% of texts are read, 83% of these within one hour.

Marketing to consumers mobile phones is the future. Don't be left behind…