2ergo

Wednesday, February 08, 2012

Designing for Mobile First

An elegant product is both beautiful and functional, drawing a user in to its most defining characteristics and making it more than just easy, but actually enjoyable to use.

Tuesday, February 07, 2012

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Many Brands Still Lacking in Mobile Site Offerings

eMarketer recently published research from L2 Think Tank that highlights the limited mobile website offerings from many leading brands.

Monday, February 06, 2012

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Best Buy Uses Mobile Innovators as the Stars

Of course, there were lots of interesting, stupid, funny, and celebrity-based commercials during the Super Bowl last night. Some of them incorporated a subtle mobile component while others made it a focal point, like GoDaddy.com displaying a QR code during the entire ad or Teleflora offering extra content through Shazam.

Wednesday, February 01, 2012

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Target Corporation Pressures Vendors to Combat In-Store Comparison Shopping

Here is a dramatic example of how consumers' mobile browsing habits are affecting retailers' merchandising strategies. The Wall Street Journal reported that Target, the country's second largest retailer, sent an urgent letter to its vendors seeking their help in combating "showrooming".

Tuesday, January 31, 2012

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Retailers Take Note - Mobile Traffic Accounts for 13% of Total Web Traffic

There has been a significant increase in mobile browsing over the past year, and we expect this trend to continue as more consumers become smartphone users.

Thursday, January 26, 2012

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Marketers Say They Plan to Increase Digital Media Spend

According to the 2012 RSW/US New Year Outlook Survey, it's clear that marketers are shifting their budgets away from traditional marketing while increasing their "non-traditional" marketing spending.

Tuesday, January 10, 2012

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2ergo Americas 2011 in Pictures

We had a great year in 2011! Some new faces, new paint for the walls and a few new traditions. Here are some insights into daily life at the 2ergo Americas office in Arlington, VA.

Thursday, December 22, 2011

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HTML5: Not What You Think It Is

What’s a marketer to do with all the conflicting information out there about HTML5? The first step is to arm yourself with knowledge. This article is dedicated to debunking the three most common misconceptions around HTML5.

Wednesday, December 21, 2011