When asked about where marketers should be spending their money in such a fast-paced consumer technology lead environment WPP CEO Sir Martin Sorrell said 'the sad answer is that he felt that marketers were spending too much money on newspapers in their classical form - so not digital news outlets on tablets etc. However the biggest gap, and therefore opportunity, was in mobile', as his numbers were tracking half a per cent spent on mobile advertising spend when consumers are actually spending roughly seven per cent of their time consumed by their devices'.

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To see the full interview: http://www.stateofsearch.com/sir-martin-sorrell-mobile-is-the-area-where-we-see-the-most-potential/