According to the 2012 RSW/US New Year Outlook Survey, it's clear that marketers are shifting their budgets away from traditional marketing while increasing their "non-traditional" marketing spending.

Social media (63%) sees the biggest increase, followed by mobile marketing (46%) and banner advertising (30%).

On the flip side, agencies are even more optimistic about 2012 forecasting an 89% increase in social media, 72% in mobile and 55% in banner advertising. Their optimism is most likely fueled by their many touch points with brands, media companies and service providers.

Even though traditional media budget including print and direct mail fall into the "staying the same or decreasing" bucket, the good news is that the integration of social and mobile will undoubtedly boost their effectiveness and add a new level of excitement and interactivity.

At 2ergo, we wonder...will 2012 be the year mobile marketing and social media lose the "non-traditional media" classification and just become "media"? We sure hope so.