Of course, there were lots of interesting, stupid, funny, and celebrity-based commercials during the Super Bowl last night. Some of them incorporated a subtle mobile component while others made it a focal point, like GoDaddy.com displaying a QR code during the entire ad or Teleflora offering extra content through Shazam.

We just wanted to comment on the Best Buy ad that diverged from using celebrities as endorsers to using mobile technology innovators as the stars. Best Buy, which is desperately trying to beef up its cool factor, used the commercial to imply that their employees in the blue shirts have the know-how to guide you to the best smartphone.

Regardless of your feelings about Best Buy, they must have a pretty good sales team since they convinced folks like Philippe Khan and Ray Kurzweil to be part of the ad and, by association, endorse Best Buy.

How do you feel about the role mobile marketing played during Super Bowl ads?

Another good writeup with links to the ads is here on iMedia.