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Taking your business mobile

Wednesday, February 08, 2012
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Designing for Mobile First

Designing for Mobile First

An elegant product is both beautiful and functional, drawing a user in to its most defining characteristics and making it more than just easy, but actually enjoyable to use.

As a Product Manager, I spend most of my days at the intersection between technology, design, and business requirements - constantly attempting to ensure our products have all the functional requirements that our clients need, while at the same time attempting to keep them as simple and usable as possible.

In this wonderful talk given by Luke Wroblewski at Mobilism 2011, Luke discusses how to approach this fundamental dichotomy by designing for the mobile experience first. The mental exercise of designing a product for a 4-inch screen allows you to focus on eliminating everything that is unnecessary, leaving behind only the purest of features and UI elements for the cleanest yet most functional user experience possible.

You can find the video, slides, and audio of the talk at lanyrd.com/2011/mobilism/sdxqh or you can watch the video embedded below.

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