Evo-Stik

"The use of this technology was a market first within the building trade and DIY sector and it positioned Evo-Stik as a truly innovative brand within its industry."

 

The Challenge

World leading adhesive and sealant brand, Bostik wanted to offer a practical product-focused application for its Evo-Stik range that would offer real value to its many UK DIY enthusiast and tradesmen customers. Bostik wanted the application to simplify the selection and purchasing process for its customers and enhance the customer journey whilst demonstrating its commitment to innovation.

The free app needed to be functional and able to guide users towards the most appropriate product for their intended project. It also had to offer the ability for users to search and browse filtered product results according to trade, DIY and repairs categories and offer the corresponding stock details.

The Solution

Using its cutting edge app development expertise, 2ergo provided a solution that enables customers to access extensive product advice by choosing the two surfaces they intend to bond through an interactive carousel, or browse by category if they are looking for a specific product.

The app then offers users corresponding search results which are presented in product lists that can be filtered by trade or DIY specialism.  Once the correct product is chosen the app allows the user to find their nearest stockist based on pack size, current location or postcode and call the store directly from the phone to view stock levels or view location information on a journey planning map using real-time GPS technology. Favourite products and stockists can be stored for quick and easy future reference.

The Results

The use of this technology was a market first within the building trade and DIY sector and it positioned Evo-Stik as a truly innovative brand within its industry.  The app has allowed Evo-Stik to gain an advantage over its competitors and its launch also resulted in extensive press coverage.

The app has empowered Evo-Stik customers with a simplified method of purchasing the correct materials for the job, whilst targeting the user's location from home, building site or in store.

The app has been exceptionally well received by key distributors, showing Bostik proactively providing the consumer with a solution and driving them to stores. The Evo-Stik icon sits on the users' handset and is potentially visible every time they use their device, further strengthening their recognition of the brand.