Australian Broadcasting Corporation (ABC)
Australian Broadcasting Corporation (ABC)
The ABC uses mobile site and applications to engage audiences on the move
The ABC uses mobile site and applications to engage audiences on the move
“The ABC is already a leading provider of digital media content in Australia. The ABC Mobile suite provides another way for Australians to access reliable, quality content wherever and whenever they choose.”
Chris Winter, Manager, New Services at the ABC
The Challenge
The Australian Broadcasting Corporation (ABC) is an Australian public broadcaster which provides television, radio and digital online services. It is funded by the Australian Federal Government and received AU$ 858 million in 2009.
The ABC needed technical expertise to launch its new mobile services portfolio, aimed at extending audience reach within the mobile space. It was also essential that the mobile site and applications loaded quickly and provided a seamless user experience to its customers.
The ABC needed the advice of a global mobile services provider with the scale and knowledge to produce a content-rich mobile service for a large audience. It therefore contracted 2ergo to develop ABC Mobile (mobile website and selected applications for iPhone, Android, BlackBerry and Java-based platforms).
The Solution
2ergo deployed its mobile site creation and content management system (CMS) to deliver a fully integrated location-based mobile site along with Apple iPhone, Java and Android applications for the ABC. Page designs and layouts produced by the ABC were ingested into the system along with ABC content feeds. Images used on ABC News stories can now be repurposed on the move by the CMS, to eight different mobile handset profiles, giving audiences up to the minute information whilst out and about.
Rich analytics reports are also provided, equipping the ABC with information regarding audience usage and behaviour across the different properties.
The Results
ABC Mobile (m.abc.net.au) received 2.2 million page views from December 2008 to June 2009.
The ABC iPhone app registered over 140,000 downloads in its first four months of distribution, and ranked number one Top Free App in the iTunes App Store in its first week of release.
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