Rightmove

Rightmove

Creating the number one ranking iPhone property app

Creating the #1 Ranking iPhone Property App

“Rightmove’s app receives over 55,000 searches per day and has delivered 75,000 agent email leads to date.”
Miles Shipside, Commercial Director at Rightmove

The Challenge

As the UK’s number one property website, Rightmove wanted to be the first to provide an innovative, functional and engaging mobile application that would offer millions of iPhone users access to extensive property search functionality while on the move.

Capitalising on the evolution of pervasive mobile internet use, Rightmove saw the application as a way to extend the exposure of its agents whilst changing the face of house hunting with a more convenient and dynamic approach.

The app needed to incorporate the website’s functionality whilst taking advantage of cutting edge location-based technology to allow house hunters to search for properties in their immediate vicinity, in addition to the traditional area-specific search tool.

The Solution

Building on its extensive global brand and smartphone app development expertise, 2ergo provided a solution that offers sophisticated functionality for access to a wide array of information, whilst on the move. The app allows mobile users to search for properties by keying in their postcode or by using the real-time GPS technology embedded in the iPhone to search their current location.

Photos and maps for over 950,000 UK sales or rental properties can also be accessed with built-in sharing capabilities, allowing users to send prospective properties to friends via email and call agents directly from the application. Users can also access address and agent details, prices and images and save search filters.

The Results

The app empowered Rightmove to make house hunting even easier for its millions of users and revolutionised the house-hunting process for customers that use its property search.  On average over 55,000 searches are performed per day.

As the first application of its kind, it arms customers with a practical property search tool and provides Rightmove’s agents with extensive exposure.

From project inception to completion, launching the Rightmove App took only six weeks, ensuring Rightmove maintained its market lead and first-mover advantage.

The app reached number one in the iTunes App Store in its first week and has had over 400,000 downloads to date. It now receives over 55,000 searches per day and has delivered 75,000 agent email leads.

Previous: Scripps Networks

Next: Phones4U