Retail Industry

Mobile presents the perfect medium by which to engage with consumers, increase sales and encourage brand loyalty.  No other medium is more targeted, more measurable, and more in tune with the way people lead their lives.  Whether you’re looking to promote, capture data, drive more traffic to your site, increase footfall, measure buyer behaviour, or simply confirm orders or delivery times, it can all be done more effectively on a mobile.

The mobile offers a myriad of ways by which to interact with your target audience.  From text messaging (SMS) and mobile messaging (MMS) campaigns, to mobile internet sites and on portal advertising, 2ergo mobile solutions can help raise awareness and deliver results. Countless case studies demonstrate how response rates upwards of 25% can be achieved yet at a fraction of the cost associated with traditional direct marketing techniques.  2ergo's mobile CRM and mobile marketing solutions can help build and administer loyalty programmes via the mobile handset, gain greater customer insight through sophisticated reporting tools, and cross-sell/up-sell a wider range of products.

Mobile solutions can help you to…

  • Increase sales through better marketing response rates – typically 25% or higher
  • Reduce costs through more effective marketing and customer communications – 25% reduction in customer acquisition costs compared to online lead acquisition
  • Gain greater customer insight – through a better understanding of their buyer behaviour, opinions and demands
  • Drive customer loyalty and improve the overall customer experience in store or online

Where can mobile add value to retail?

Customer acquisition & retention

  • Special offers
  • Promotions
  • Up/cross-selling
  • Mobile website
  • Customer newsletters

Improving the customer experience

  • Store opening times and directions
  • Product availability
  • Order confirmations
  • Place and track orders
  • Delivery dates and times

Customer insight

  • Building and administering loyalty programmes
  • Customer feedback
  • Data cleansing
  • Market research
  • Buyer behaviour