Travel Industry

Airlines, hotels, car rental companies, restaurants, cruise companies, tourist boards and more. The travel and hospitality industry may be diverse, but the need to differentiate on more than just price and drive customer loyalty through delivering a better customer experience remains constant.

Companies in the travel sector are now looking to the mobile channel to help them engage with customers and earn revenues through mobile booking.  No other medium is more targeted, more immediate or more relevant. In a survey by EyeforTravel, 30% of travel companies say they will be investing in mobile for the first time in 2009, and nearly 75% of them believe that mobile will become an increasingly important element of their digital strategies.

2ergo will help you develop a mobile strategy so you don’t miss the opportunity to drive more sales and provide a great customer experience - a critical aspect of the hospitality and travel industries.

• Acquire new customers through mobile booking
• Improve customer service and reduce CRM costs
• Enhance loyalty and VIP programs for your best customers
• Create mobile campaigns that integrate well with other marketing efforts
• Increase marketing ROI through better response rates
• Raise customer satisfaction and improve the overall consumer experience

Countless 2ergo case studies demonstrate how leading organisations have cut their outbound customer service calls by 50%, reduced their marketing acquisition costs by 25%, and improved customer service by deploying 2ergo mobile solutions. Read the National Car Rental case study.

Using Mobile in the Travel Industry

Mobile Booking and Confirmations - Marriott made $1.25 million in the first 100 days of its mobile Web booking service. You can increase revenues and reduce phone calls by offering mobile booking to customers. Plus, sending confirmation numbers by text message is more cost effective and more convenient for customers. 

Mobile Websites and iPhone Applications - These days, the market expects the leading brands to have a mobile web presence. 2ergo can help you create and manage a mobile site that informs, sells and keeps consumers engaged. We can also develop iPhone or other handset applications for maximum impact.

Status and Trip Alerts - Keep customers up to date by text messaging them with changes to their flight or travel times or letting them know about unexpected delays or emergency situations.

Payment Reminders - Sending payment reminders via SMS is more cost effective than direct mail or telesales, and more instant and effective than email.  It is also regarded as more convenient and less intrusive by customers.

Upselling / Crossselling - Mobile marketing offers many ways to maximise sales to a customer. Customers will value coupons and information about relevant services or products and the response rates are completely trackable. Great for increasing sales of perishable inventory such as concert tickets or restaurant reservations.

Loyalty and VIP Programs - Customer loyalty is an outcome of getting closer to customers.  The mobile presents the perfect way to add value to customer relationships and interact in a way that is personalised, engaging and convenient.

Marketing Campaigns - 2ergo can help you execute creatively rich, integrated marketing campaigns that lead to mobile bookings or other customer acquisition activities.

Customer Feedback - Collect valuable customer feedback in an instant. The mobile phone is more widely used and more convenient than email or postal correspondence.