Bluetooth & QR Barcodes

Emerging Marketing Technologies

Technologies such as Bluetooth and Quick Response (QR) codes are growing in popularity and being utilised as part of integrated mobile marketing campaigns.    

Get Closer to Your Customers, Literally
Bluetooth allows a short distance broadcast of free promotional marketing messages to consumers' handsets. Due to the limited broadcasting distance, Bluetooth is ideal for events, concerts and within a retail environment. 2ergo's most recent Bluetooth campaigns for well-known retail brands have achieved conversion rates in excess of 12%.

From Physical to Digital in One Click of the Camera
Increase customer engagement and conversion rates with this emerging technology. QR codes allow offline-to-online interaction without requiring the user to type in a mobile URL on the phone.  QR codes can be physically printed anywhere – magazine, newspaper, billboard, business card – and then through a snap of a camera phone and a piece of downloadable software, the user is taken directly to a pre-defined mobile website for further engagement.