April 23 2010, Manchester - 2ergo, the leading
provider of mobile software solutions, has appointed Sarah Keedy as
Group Marketing Director. The appointment reflects 2ergo's growing
global footprint following a succession of strategic acquisitions
and client wins including Transport for London and ground-breaking
work such as the iPhone applications for The Guardian, Rightmove
and Arsenal F.C.
Sarah holds an MBA from Manchester Business School and a Masters
in Practicing Management from INSEAD and McGill Universities and
began her career with Marconi plc. With a background in
Telecoms and IT, she has extensive experience of developing and
implementing strategic commercial, marketing and change management
programmes and has worked across Europe, North America and Asia.
Prior to her appointment at 2ergo, Sarah was Group Marketing
Director at Speedy Hire plc where she developed award winning
investor and customer communications campaigns and transformed the
organisation into a truly marketing led business. Before Speedy
Hire plc, Sarah was Head of Marketing at DSGi Business, responsible
for brand and marketing strategy including all B2B marketing for
the PC World Business driving a year-on-year increase in sales
contacts of more than 75%.
John Stevens, Joint Group Managing Director at 2ergo, said: "We
are delighted to welcome Sarah to 2ergo. We operate in an exciting,
fast-growing market and we look forward to seeing the business
continue to grow as we harness Sarah's commercial, marketing and
communications expertise."
Commenting on her appointment, Sarah Keedy said: "I have a
passion for technology as I know how it can enhance and change
lives. Mobile software solutions is the ultimate fast growing
market and 2ergo has an unrivalled product suite offering clients a
world class, 360 degree mobile technology service. My aim is to
make 2ergo the mobile partner of choice and drive the further
expansion of the business through a market intelligence led
strategy."
2ergo helps major brands realise the opportunities of mobile and
currently works with companies such as O2, Yahoo!, FOX News and the
National Geographic Channel. 2ergo's product portfolio includes an
innovative suite of Smartphone apps, mobile publishing, content
management, interactive messaging, ticketing and couponing, mobile
payment, and security solutions.
-ENDS-
For further information, please contact:
Clair Whitefield
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1018
Email: clair.whitefield@uk.ogilvypr.com
Clare Gibbins
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1037
Email: clare.gibbins@uk.ogilvypr.com
2ergo Group
Alex Black
Tel: +44 (0)161 874 4222
Email: alex.black@2ergo.com