The Guardian App for iPhone and iPod touch has now been
downloaded over 100,000 times from the App Store since its launch
in December 2009.
Up to and including Sunday 21 February 2010, the Guardian App
had been downloaded 101,457 times. The app launched on Monday 14
December 2009 and is currently featuring in a TV advertising
campaign for the Apple iPhone.
Emily Bell, Director of Digital Content, Guardian News &
Media, said: "Breaking the 100,000 download barrier in just over
two months is an enormous achievement for the Guardian App. The
feedback we received at Mobile World Congress in Barcelona last
week from both the industry and users was very complimentary, and
we are thrilled that the app is being showcased in Apple's latest
television campaign."
Designed by an in-house team and developed by 2ergo, the
Guardian App for iPhone and iPod touch showcases news, comment,
features, photo galleries and audio from guardian.co.uk through a
range of features that can be personalised to each user. The app
also enables the user to browse effortlessly the latest content
most relevant to them, even offline.
The Guardian App has been shortlisted for a British Press Award
in the Digital Innovation category.
Notes to editors:
The Guardian App is available from the App Store on iPhone and
iPod touch or at itunes.com/apps/theguardian.
The app is available in the following countries:
Finland, Latvia, Romania, Austria, France, Lithuania, Slovakia,
Belgium, Germany, Luxembourg, Slovenia, Greece, Malta (Republic
of), Spain, Czech Republic, Hungary, Netherlands, Sweden, Denmark,
Poland, Estonia, Italy, Portugal, Australia & Canada, UK,
Ireland, US.<br />
Guardian.co.uk is the most visited UK newspaper website, with
36,980,637 unique users in December 2009 (ABCe). The Guardian's
mobile site - m.guardian.co.uk- had 927,000 unique users in
November 2009, and nearly half of these unique users were accessing
the site via an iPhone or iPod touch.
2ergo is a multinational provider of iPhone, Blackberry and
Android applications, mobile communications solutions, mobile
marketing, mCommerce and mobile entertainment and media services
for vertical markets. 2ergo works with multinational organizations
including O2, P&G, Yahoo!, FOX News, National Geographic
Channel and AT&T to take advantage of integrated mobile
communications to enhance customer experiences and mobilize
business processes.
For further information contact:
Hayley Dunlop
Press Office
020 3353 3818
07879 430474