An innovative app that changes the way diners pay has scooped a major retail award.

2ergo's app for PizzaExpress picked up the title of best use of technology in the hospitality and leisure sector at this year's Retail Systems Awards, which look to recognise excellence and innovation in the field of information technology within the UK retail sector.

The market-first iPhone app enables customers to pay their bill automatically in a restaurant via smartphone at any stage of their meal. PizzaExpress' app forms the gateway to a mobile presence, also built by mobile marketing and business solutions company 2ergo, which incorporates mobile websites, voucher redemption, live search and booking facilities, as well as customer interaction and messaging. It also has full e-commerce integration with retail partners including PayPal and the Torex till system.

The app has exceeded all expectations to date. It has been downloaded more than 250,000 times in the first five months.

John Stevens, Group Managing Director, 2ergo said, "PizzaExpress understands the importance of innovative and forward thinking to provide diners with convenient and effective customer service and a first-class experience of eating out in its restaurants. The ground-breaking iPhone app adds real value to its brand."