2ergo has built a paid-for iPhone app for the Guardian,
which allows users to view personalised content from
guardian.co.uk.
An industry first, the Guardian app costs £2.39. Revolutionising
news consumption, the app provides a new way to browse and access
content. Completely ad-free for launch, it will allow users to view
all recent guardian.co.uk content and to customise content to
personal interests. Users will be able to personalise their home
page content, download award-winning Guardian podcasts, search news
content and save content for offline access. The app also includes
a "trending" feature, which highlights popular news and search
terms, so users can access the most popular content instantly.
"2ergo's dedicated smartphone applications development team has
created apps for media giants such as ABC in Australia and FOX News
in the United States. The team has considerable expertise in
delivering apps that optimise news and media content for mobile, so
we were ideally placed to work with the Guardian on this project.
The high quality app which we have built will give Guardian readers
access to the paper's vast amount of online content via the iPhone
and iPod touch," said Chris Brassington, Group Managing Director of
2ergo.
"Guardian.co.uk has more than 30 million unique users each
month, and more than 400,000 people access the Guardian's mobile
site from their iPhone or iPod touch, so developing this app was
the natural next step and a way of appealing to our tech savvy
audience. 2ergo was the obvious partner to work with us to create
this app due to their proven capability of translating content rich
sites into paid-for mobile applications. The app fits with the
Guardian's reputation as innovators in online publishing and offers
any time access to the Guardian's high quality content," said Mike
Bracken, Technology Director at Guardian News & Media.
As well as designing and developing iPhone apps, 2ergo's product
portfolio includes an innovative suite of mobile publishing,
content management, interactive messaging, ticketing and couponing,
mobile payment, and security solutions to deliver a comprehensive,
360 approach to mobile marketing and mobile customer
communications.
2ergo helps major brands realise the opportunities of mobile and
currently works with companies such as O2, Yahoo!, FOX News, ABC,
National Geographic Channel and Rightmove. 2ergo also partners with
India's Living Media Group, publishers of India Today. 2ergo's
recent app for Rightmove.co.uk, the UK's number one property
website, reached number one in the iTunes App store within the
first week of release. It was downloaded 150,000 times in its first
month with an average of 42,000 users accessing the app every day
which equates to more than 1.5million searches taking place via the
site in its first month.
*** ENDS ***
Notes to editors:
Further details about the app is available at www.guardian.co.uk/iphone
For further information, please contact:
Clair Whitefield
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1018
Email: clair.whitefield@uk.ogilvypr.com
Clare Gibbins
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1037
Email: clare.gibbins@uk.ogilvypr.com
Michael Alexander
Ogilvy Public Relations Worldwide
Tel : +44 (0)207 345 3047
Email : michael.alexander@ogilvy.com
Alex Black
2ergo Group
Tel: +44 (0)161 874 4222
Email: alex.black@2ergo.com
Hayley Dunlop
Press Officer, Guardian News & Media
Tel: +44 (0)20 3353 3818
Email: hayley.dunlop@guardian.co.uk