2ergo Group MD John Stevens is today's featured guest author on leading blog site Mobile Groove ('Analysis and commentary on all things mobile'). Outlining eight tips to help retailers develop their own mobile strategy he aims to lift the lid on the benefits and opportunities that mobile shopping can bring to existing retailers.

John says: "The bottom line: mobile retail is a fact, not a fad. InsightExpress reports that mobile retail purchase intent is eight times higher than online retail purchase intent. How you choose to market your brand now will be critical for future customer acquisition and loyalty.

To help you with this task, I have identified eight tips to guide you as you develop a mobile strategy."

Read the full article here...