2ergo Expands into China

1 June 2009

2ergo, which provides mobile enabling technology to some of the world's leading brands, is furthering its global expansion plans by today announcing a significant business development partnership in China.

The UK-based company, which provides the enabling technology behind major mobile marketing, customer relationship management and entertainment and media campaigns, has agreed the strategic partnership with telecommunications business development specialist, Intralink.

The agreement will enable 2ergo to extend both the reach of its mobile communications services to companies operating within the burgeoning Chinese markets and also strengthen its proposition to its existing worldwide clients, which include Microsoft, Proctor and Gamble, and Yahoo.

China alone has a massive 592 million* mobile phone users, which demonstrates the explosion in mobile and smart phone usage within the country and the market potential for blue-chip brands looking to engage with consumers via their handsets.

2ergo will leverage its partnership with Intralink to focus its business efforts primarily on forging relationships with major broadcasting companies and mobile network operators in China.

Chris Brassington, group managing director at 2ergo, commented: "This exciting partnership enables us to bolster our global expansion strategy and make significant moves into new, rapidly expanding markets, such as China. The mobile and smart phone is king amongst consumers in China, making 2ergo well placed to offer the technology platform to global brands looking to interact more fully with their customers via the mobile channel."

*Figure sourced from www.techshout.com

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