2ergo Expands into India and Takes Mobile Ticketing and Mobile Couponing Globally Following the Acquisition of ActiveMedia Technologies
27 July 2009
2ergo Expands into India and Takes Mobile Ticketing and Mobile Couponing Globally Following the Acquisition of ActiveMedia Technologies
27 July 2009 - 2ergo, a leading international provider of mobile enabling technology has just announced its acquisition of UK headquartered ActiveMedia Technologies Group (AMT) – leading global providers of mobile ticketing and couponing solutions (AMT UK) and India’s top ranking mobile marketing and value added services company serving India and South East Asia (AMT India).
AMT UK is a pioneer of mobile couponing - the first to commercially launch a mobile couponing/CRM solution in Europe and to transact the highest number of mobile coupons worldwide . AMT UK is the award winning technology provider behind the longest running and most successful mobile marketing campaign ‘Orange Wednesdays’ which made Wednesday’s the most popular cinema going week day in the UK.
Chris Brassington, group managing director of 2ergo, said: “This is a major step forward in our global expansion in the BRIC region and leadership in digital mobile globally. Not only does this deal give us an operation in India, the world’s fastest growing mobile phone market, but it means that from now on, we will plan to integrate AMT’s intellectual property and expertise into the 2ergo offering globally as part of an enhanced suite of products and services to our existing and global customers. There are 453 million mobile phone users in India, approximately six times the size of the UK market, and numbers are increasing by more than 11 million per month . The Indian mobile market holds vast potential for us with 10 per cent of users choosing internet enabled mobile phones in a technology leap that forgoes computers in favour of straight to mobile data.”
AMT employs more than 50 people across its operations in London, New Delhi, and Mumbai. It serves India’s major mobile phone operators, including Airtel, Vodafone, Idea, Reliance and Tata. Blue chip clients include British Airways, Blockbuster, Proctor & Gamble, ABN AMRO, ING, Monster, Hyundai and Western Union. The acquisition follows the incorporation of AMT into 2ergo’s Business Partner Programme at the start of the year.
Ariya Priyasantha, managing director of AMT added: “Following the success enjoyed by joining 2ergo’s Business Partner Programme earlier this year, we are delighted to be part of the 2ergo group. Through the integration of our mobile couponing and ticketing products into the 2ergo offering, we are now able to offer a complete mobile marketing, CRM and loyalty solution to our existing customers as well as opening up couponing and ticketing to 2ergo’s customers and new clients globally. The combined offering will be very compelling for retailers, mobile network operators, FMCG, entertainment and media companies.”
The deal with AMT follows the acquisition of Broca plc by 2ergo in April this year and the combination of Broca’s patented secure end-to-end communication protocol for mobile and wireless data applications, with AMT’s award winning technology, will also allow 2ergo to provide groundbreaking security solutions for clients in m-banking, m-commerce and secure m-payments. 2ergo also recently acquired Wapfly Technologies Pty Limited in Australia. The Wapfly acquisition has helped to extend 2ergo’s reach into the wider Asia-Pacific market and has brought a wealth of experience and intellectual property in developing applications and mobile internet sites for the new generation of smart phones including the Google Android and Apple iPhone.
The recent acquisitions have enabled 2ergo to expand its powerful product portfolio, extend its global reach and support international clients in the regions. 2ergo provides the enabling technology behind major mobile marketing, customer relationship management and entertainment and media campaigns. Its customers include some of the biggest names in world business, such as, O2, ABC, FOX News, Yahoo! and AT&T.
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For further information, please contact:
Ogilvy PR Worldwide
Clare Gibbins - 0207 309 1037
James Poulter – 0207 309 1025
Clair Whitefield - 0207 309 1018
Email: 2ergo@uk.ogilvypr.com
2ergo Group
Angela Yore, Director of Marketing - 0161 874 4222
Email: angela.yore@2ergo.com
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