2ergo Selected as Finalist for Two Major Industry Awards
10 February 2010
Manchester, United Kingdom – 2ergo, the leading provider of mobile enabling technologies, has been shortlisted for two top awards at leading mobile awards ceremonies for its Rightmove iPhone app. The Global Mobile Awards (GSMA) and The Revolution awards have recognised 2ergo’s innovative approach to mobile technology and have nominated it in the ‘Best Mobile Advertising or Marketing’ and ‘Best use of Mobile’ categories. The awards take place within the first half of the year in Barcelona and London.
The Rightmove iPhone app, launched in July 2009, revolutionised the house-hunting process by allowing mobile users to search for properties by postcode or GPS and provides property information as well as immediate access to the agent through a ‘Call Me’ button. The app reached #1 in the iTunes App Store within the first week of release and has since gone from strength to strength with Apple featuring it in its ‘Best of 2009’ chart. With 320,000 downloads to date and its continued spot within the top five ‘free lifestyle apps’, the app 2ergo developed for Rightmove.co.uk is a great example of a creative solution delivering results for both consumer and brand.
Barry Sharples, Joint CEO of 2ergo, said: “We are honoured to be named as finalists at both the GSMA and Revolution awards, two of the most highly respected award ceremonies in the industry. Being shortlisted for the Rightmove app gives us recognition for a project that we are very proud of.”
2009 kick-started the age of the mobile app, and the Rightmove app 2ergo developed has demonstrated the unique power of mobile as a sales and marketing channel because this app can target a user’s exact location and provide them with the property information they need on-the-move. The ability to access information anywhere, anytime is an invaluable extension to the service Rightmove provides its users, all delivered through a simple and intuitive app.
For the GSMA awards the app has been nominated within the ‘Best Mobile Advertising or Marketing’ category, the aim of which is to recognise creative, brand and marketing leadership, showcasing ‘hot’ campaigns that are driving the emergence of this new sector. For the Revolution Awards 2ergo has been nominated for ‘Best Use of Mobile’, previously won by Nike in 2009. This category puts a great emphasis on innovation and awards campaigns which “leave a special impression on the minds of website visitors or mobile users”.
“Our congratulations to all nominees for the Global Mobile Awards 2010,” said Rob Conway, CEO and Member of the Board of the GSMA. “Competition for these awards is fierce, with more than 500 entries - including many of an exceptional standard - and a highly discerning independent judging panel to impress; to be shortlisted is quite an achievement. We look forward to the unveiling of the winners at the Mobile World Congress in Barcelona.”
The GSMA will announce the winner at the world’s leading mobile communications event, the Mobile World Congress in Barcelona on 16th February 2010, and Revolution award winner will be announced on the night of the ceremony which takes place on 8th April 2010 in London.
2ergo enables global businesses to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilise business processes and reduce costs. As well as smartphone applications, 2ergo offers clients’ an innovative suite of interactive messaging, mobile CRM, mobile publishing, content management, mobile ticketing and coupons, mobile security and advanced messaging solutions to deliver a comprehensive, 360 approach to mobile enterprise solutions.
Brands such as the Australian Broadcasting Corporation (ABC), Proctor & Gamble (P&G), The Guardian Media Group, Rightmove, Arsenal Football Club, FOX Business and MetroPCS have recently adopted 2ergo’s product set and are benefiting from more targeted and personalised communications with their customers via the mobile channel.
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For further information, please contact:
Kate Woodruff
Ogilvy Public Relations Worldwide
Tel : +44 (0)207 345 3162
Email : kate.woodruff@ogilvy.com
Clair Whitefield
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1018
Email: clair.whitefield@uk.ogilvypr.com
Alex Black
2ergo Group
Tel: +44 (0)161 874 4222
Email: alex.black@2ergo.com
About the Global Mobile Awards
The GSMA Global Mobile Awards is the most highly respected programme of its kind in the communications industry. Established 15 years ago, the Awards attract entries from around the world and are judged by a panel of independent, respected experts. They are presented at the Mobile World Congress, the mobile industry’s annual gathering of around 50,000 senior industry leaders, executives, media, analysts and influencers.
About the Revolution Awards
For 13 years Revolution magazine has presented the digital marketing world in common sense marketing terms, encouraging exploration, discovery and motivation by marketing teams. Throughout that time the Revolution Awards have consistently celebrated excellence, effectiveness and innovation. From a first fledgling awards at the National History Museum, to the Commonwealth Institute and the Royal Albert Hall, the growing Revolution Awards have made a lasting impression on a dynamic industry.
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