Election 2010: Hauling the Voting System into the 21st Century
7 May 2010
7 May 2010, Manchester – 2ergo has offered an insightful solution to last night’s voting debacle, highlighting the best solution to bring the UK’s electoral system into the 21st century.
David Tranter, Head of Mobile Security, 2ergo said: “As the election dust clears this morning the British electoral system is falling under an additional and more intense spotlight.
The antiquated way we vote through the ballot box has been highlighted by images of voters being turned away from polling stations, the police dealing with agitated crowds and the prospect of legal challenges from some of the marginal constituencies.
In the tech-rich electronic media environment in which we live, this situation is absolutely crazy. The technology has been in place for a number of years now to securely and easily vote electronically. Such a system is essential in the fast moving, time-poor society in which we live, where the most sensible option would be to enable use of the Internet and mobile devices as a voting medium. Modern Britons need convenience and the ability to operate immediately regardless of their locations. The technology is there to allow simple registration and voting on mobile devices using forms or SMS based applications that operate anywhere with a phone connection.
This technology is highly secure through the use of PIN protected and encrypted voting applications. These can be used for any governmental voting purpose (including referendums for example) with absolutely no danger of revealing votes or tampering.
Using the appropriate mobile technologies would solve all of yesterday's problems whilst increasing voter 'turnout' well beyond yesterday's 65% - particularly amongst the crucial and eagerly encouraged younger voter.
So the possibility of election 2.0 is staring us in the face. Let's hope in the not too distant future we just pick up our mobiles, tap in our unique voter number and press a button next to our desired candidate. Then come ten past ten the national result is declared and its business as usual.
Well, one out of two isn't bad!”
2ergo is an international provider of mobile marketing solutions including iPhone apps development, mobile security and advanced messaging, mobile websites and mobile media and entertainment software solutions. 2ergo’s clients include Fox News, National Geographic Channel, Blockbuster, Rightmove, Whitbread and National Car Rental. 2ergo developed the Orange Wednesday’s campaign and is the largest commercial provider of mobile news in the USA.
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For further information, please contact:
Clair Whitefield
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1018 +44 (0)207 309 1018
Email: clair.whitefield@uk.ogilvypr.com
Clare Gibbins
Ogilvy Public Relations Worldwide
Tel: +44 (0)207 309 1037 +44 (0)207 309 1037
Email: clare.gibbins@uk.ogilvypr.com
Alex Black
2ergo Group
Tel: +44 (0)161 874 4222 +44 (0)161 874 4222
Email: alex.black@2ergo.com
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