Guardian App: Over 100K Downloads Since Launch

 
The Guardian App for iPhone and iPod touch has now been downloaded over 100,000 times from the App Store since its launch in December 2009.

Up to and including Sunday 21 February 2010, the Guardian App had been downloaded 101,457 times. The app launched on Monday 14 December 2009 and is currently featuring in a TV advertising campaign for the Apple iPhone.

Emily Bell, Director of Digital Content, Guardian News & Media, said: “Breaking the 100,000 download barrier in just over two months is an enormous achievement for the Guardian App. The feedback we received at Mobile World Congress in Barcelona last week from both the industry and users was very complimentary, and we are thrilled that the app is being showcased in Apple’s latest television campaign.”

Designed by an in-house team and developed by 2ergo, the Guardian App for iPhone and iPod touch showcases news, comment, features, photo galleries and audio from guardian.co.uk through a range of features that can be personalised to each user. The app also enables the user to browse effortlessly the latest content most relevant to them, even offline.

The Guardian App has been shortlisted for a British Press Award in the Digital Innovation category.

Notes to editors:
The Guardian App is available for £2.39 from the App Store on iPhone and iPod touch or at itunes.com/apps/theguardian.

The app is available in the following countries:
Finland, Latvia, Romania, Austria, France, Lithuania, Slovakia, Belgium, Germany, Luxembourg, Slovenia, Greece, Malta (Republic of), Spain, Czech Republic, Hungary, Netherlands, Sweden, Denmark, Poland, Estonia, Italy, Portugal, Australia & Canada, UK, Ireland, US.

Guardian.co.ukis the most visited UK newspaper website, with 36,980,637 unique users in December 2009 (ABCe). The Guardian’s mobile site – m.guardian.co.uk- had 927,000 unique users in November 2009, and nearly half of these unique users were accessing the site via an iPhone or iPod touch.

2ergo is a multinational provider of iPhone, Blackberry and Android applications, mobile communications solutions, mobile marketing, mCommerce and mobile entertainment and media services for vertical markets. 2ergo works with multinational organizations including O2, P&G, Yahoo!, FOX News, National Geographic Channel and AT&T to take advantage of integrated mobile communications to enhance customer experiences and mobilize business processes.

More details are available at www.guardian.co.uk/iphone

For further information contact:
Hayley Dunlop
Press Office
020 3353 3818
07879 430474

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