Guardian iPhone app triumphs at AOP Digital Awards 2010

11 June 2010 Guardian.co.uk swept the board at the prestigious Association of Online Publishers awards last night. 

The website was named digital consumer publisher of the year and picked up five other prizes, including the Innovation award for their iPhone application. 

Following the visual language of both newspaper and website, the Guardian iPhone app was designed to appeal to a mobile audience seeking a new, even more intuitive user experience. It has exceeded sales targets, was the first 'serious content app' to deliver a #1 spot in the App Store and is bringing its highly engaged users ever-closer to GNM's content.  The AOP judges commented that the application “Broke the mould of how content to mobile can be monetised.”

John Stevens, 2ergo Joint MD said:  “2ergo is delighted to have worked on the ground breaking project, and to be associated with a brand that is leading the way in mobile innovation.  The Guardian iPhone app was downloaded over 100,000 times in the first three month of its launch and recently featured in a TV advertising campaign for the Apple iPhone.”

Notes to editors:

For more information about the AOP Digital Publishing Awards 2010 visit http://www.ukaop.org.uk/news/press/aopdigitalpublishingawards2010winners.html

To read the Guardian press release visit http://www.guardian.co.uk/media/2010/jun/10/guardian-aop-association-online-publishers

The Guardian App is available for £2.39 from the App Store on iPhone and iPod touch or at itunes.com/apps/theguardian.

The app is available in the following countries:
Finland, Latvia, Romania, Austria, France, Lithuania, Slovakia, Belgium, Germany, Luxembourg, Slovenia, Greece, Malta (Republic of), Spain, Czech Republic, Hungary, Netherlands, Sweden, Denmark, Poland, Estonia, Italy, Portugal, Australia & Canada, UK, Ireland, US.

Guardian.co.uk is the most visited UK newspaper website, with 36,980,637 unique users in December 2009 (ABCe). The Guardian’s mobile site – m.guardian.co.uk- had 927,000 unique users in November 2009, and nearly half of these unique users were accessing the site via an iPhone or iPod touch.

2ergo is an international provider of mobile phone marketing, Smartphone apps development, SMS, MMS, email and voice messaging, mobile websites and mobile media and entertainment software solutions. 2ergo’s clients include AT&T, Yahoo!, The US National Guard, Rightmove, Whitbread, O2 and Virgin mobile. 2ergo is currently the largest commercial provider of mobile news in the USA.

About the Association of Online Publishers
The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.

AOP formed in 2002, in response to the growth of the internet as a publishing medium, with the pace of change creating its own challenges: how are publishers to position themselves in the digital age? How will the users (readers, viewers, listeners, contributors) of the future want to find and use content? Will they be creating it themselves?

AOP publishes original research, hosts forums, awards and conferences, covering a range of topics from managing online communities and adapting content for mobile, through to optimising partnership opportunities, SEO best practice, behavioural targeting and audience measurement.

For more information please contact:

Alex Black
2ergo Group
Tel:  +44 (0)161 874 4222
Email: alex.black@2ergo.com

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