Lyra: Message Broadcast Tool

Messaging solution for mobile operators

With more than three billion mobile subscribers in the world today, the mobile phone is the most ubiquitous and personal marketing channel available. Ninety-five percent of phones are SMS capable, and an estimated 2.8 trillion text messages were sent last year.

Consumers around the globe are adopting this method of communication as second nature.  2ergo created Lyra to give mobile operators a simplified way to broadcast mobile messages to its subscribers.

As a next-generation tool for managing SMS, MMS and WAP Push message broadcasts, Lyra consolidates and automates the delivery of targeted campaigns while leveraging 2ergo's carrier-grade messaging platform. The easy-to-use Lyra management portal provides an unmatched feature set including multi-tiered user access, campaign prioritisation, testing capabilities, consolidated reporting and more.

Lyra can be used by your marketing, sales or customer service departments to reach out to mobile subscribers on any level. It supports extremely targeted campaigns to a small number of subscribers just as effectively as it scales to support millions of messages per month to your entire customer base.

With Lyra, your campaigns are completely customised to your needs. You can send an important one-way broadcast, offer a value-added service, provide post-sales support or drive subscribers to a mobile Internet site. Specific uses of Lyra include:

• Welcome messages
• Service tips
• Contract renewal notices
• Bill reminders
• Special promotions

Messaging campaign deployment is a breeze, and through the self-service portal, you can view instant results and learn more about your subscribers.

Note: This product is available for use in the US and Latin American markets.