Case Study: FOX News

A subsidiary of Rupert Murdoch's News Corporation, FOX News Channel is the top-rated cable news channel in the US - available to over 85 million households in the U.S. alone and reaching an even wider audience internationally.

Challenge

Aware of the ever-changing needs of its target audience and the increasing demand for multi-channel communications, FOX News approached 2ergo to develop an industry-leading mobile internet portal to serve as its flagship presence within the mobile landscape.

The challenge to 2ergo was clear - to deliver a mobile experience that not only maintained the power of the FOX News brand, but also provided news to consumers through a mobile portal that closely resembled the company's online presence. This presented a significant technical challenge, particularly when considering the screen size limitations and compatibility issues associated with the growing diversity of mobile phones.

Solution

The 2ergo team guided FOX News through a series of choices that involved storyboarding the mobile user experience. Through efficient content management and design consulting, together with the provisioning of an automatic news feed from the FOX News website, 2ergo was able to overcome the constraints of the mobile medium to deliver a leading edge mobile internet presence.

The new FOX News mobile portal now acts as a further extension to the successful cable news channel and FOX News Online service, offering breaking news stories and real time reports. Launched within a matter of weeks, the portal further strengthens the FOX News brand and ensures ubiquitous availability of news content throughout.

The solution deployed by 2ergo enables FOX News to reach a wider audience and opens up new revenue streams offered by the mobile channel, including additional advertising sales and the cross-promotion of FOX News services.