Campaign Manager 5
Multichannel interactive communications for marketing and mCRM
With Campaign Manager 5 from 2ergo you can reach your customers through mobile phones and email with integrated and effective mobile marketing campaigns, and track campaign effectiveness in real-time.
Delivering a totally new dimension to customer and employee engagement, 2ergo’s Campaign Manager offers more personalised and response driven communications that are aligned with the way people lead their busy lives.
Using proven technology adopted by top brands such as 02, Ladbrokes, and Phones4U, Campaign Manager provides a highly interactive web-based messaging service that allows companies to create and send media rich, integrated, personalised and sophisticated marketing campaigns. Using SMS, MMS, WAP push, email, voice or a combination of these, you can quickly and easily create and broadcast mobile and email campaigns from one source direct to audiences ranging from hundreds to millions of people.
2ergo’s Campaign Manager encourages one-to-one dialogue for enhanced consumer engagement with brand campaigns. A combination of message templates and simple rules can be used to deliver a personalised reply for every inbound response – to acknowledge receipt, ask a further question, or request action from the business behind the campaign.
Features and Benefits
• Advanced functionality - create dynamic and sophisticated mobile marketing campaigns using fully customisable SMS, MMS, WAP push, email and voice channels, or a combination of these, to enhance the consumer experience, improve retention, improve satisfaction and increase revenue
• Mobile campaign builder – an intuitive, web-based interface allows simple drag and drop campaign creation. It enables you to create simple single-media campaigns, such as outbound SMS, through to powerful cross-media campaigns that are personalized and interactive, within minutes.
• Third party integration and automated mobile campaigns – through an API, Campaign Manager easily integrates with third party systems such as CRM platforms, email systems or contact databases. This allows the creation and execution of automated campaigns through API data extraction into pre-built templates
• Extensive contact group and list management – upload and manage contacts manually through the interface, via CSV or via the API. Our sophisticated customer segmentation tool lets you target contacts, or groups of contacts, based on specific attributes, such as gender, age or interests. Seed and test contacts protect misuse of data and allow high levels of quality assurance testing ahead of campaign execution
• Interactive dashboard and integrated workflow functionality – an elegant yet powerful dashboard lets senior managers or department heads experience a management overview and view the real-time status of all active campaign activity. A sign-off process within the ‘workflow’ function allows several contacts to preview campaigns and sign-off or feedback changes prior to execution. This ensures that all your mobile marketing campaigns are executed correctly and sent to the right customers
• Advanced scheduling function – provides the flexibility to target consumers at exactly the right time of day (to the minute) and for the right amount of time to ensure increased response rates
Mobile Campaign Management, Reporting and Analytics
Campaign Manager includes sophisticated reporting and analytics software that enables you to get greater insight into your customer behaviour. It enables you to assess the success of each communication sent and build a customer profile based on the responsiveness to each campaign. This takes into account the best time of day to establish communication, the best method of communication, with what frequency, and to what content each customer is most receptive.
• Sophisticated reporting tools – gain detailed customer insight to enable better understanding of your target market’s behaviour and ensure that the right campaigns goes to the right people
• Measureable and reportable data - clear and concise formats give vivid indications of campaign success, target market behaviour, consumer insights and proof of return on investment (ROI)
• Dynamic data reporting – view real-time status updates for message delivery, site click through and inbound consumer driven responses
Operating as a standalone application or integrated seamlessly with your back office systems, Campaign Manager offers higher campaign response rates and greater insight into customers’ demands and behaviour.
Campaign Manager increases productivity, boosts marketing results, gathers valuable intelligence, drives sales and is fully scalable. Irrespective of audience size or country each message or response can be personalised, automating the process so that communication is fast, frequent and above all cost-effective.
See how O2 has used Campaign Manager to increase response rates.
For more details about what Campaign Manager can do for your mobile marketing campaigns, please contact 2ergo in the UK, USA, Mexico, Buenos Aires, Australia or in India.
