Mobile Messaging Manager
SMS marketing and entertainment campaign management software
2ergo’s Mobile Messaging Manager opens up a whole new world of customer engagement and entertainment applications through interactive SMS. The robust end-to-end mobile messaging solution lets you create innovative, customised mobile messaging campaigns quickly and easily. SMS alerts, voting, polls and surveys, competitions, text-to-screen and SMS menus are just some of the ways you can engage with consumers, drive brand awareness and increase conversions.
Setting up mobile marketing or entertainment campaigns is easy; the creative process is user-friendly and manageable through a self service web-based interface with no need for technical knowledge. The setup process is streamlined to allow you to focus on brand building and driving customer engagement.
Feature and Benefits
Mobile Messaging Manager enables media companies and brands to engage their audiences in program content through innovative mobile services which drive interaction, loyalty and ultimately increase revenues through greater audience interaction or premium rate revenues.
• SMS auto-responders and alerts – set-up SMS auto-responders or outbound scheduled SMS alert services which provide updates to media content or inbound interaction. Services can be standard or premium rate, opening up additional revenue opportunities
• Voting and polls – engage audiences in an instant poll or survey and feed the results directly into a media program, live event or website
• Trivia – build a ‘question and answer’ style SMS trivia game to engage consumers in competitions
• Menus – flexible SMS menus can be created in minutes through the web interface allowing media owners to design and build customer journeys that engage customers in the media content
• Text- to-screen – allow customers to send in comments and opinions via SMS which in turn are transferred to a TV screen scrolling ticker, radio station interface or concert-style event large screen. The straightforward interface allows quick set-up and includes a built-in validation service to prevent undesired content from being published
• Sponsor advertising – build sponsor messages into the header and footer of your SMS media services to form an additional revenue channel
• API integration – Mobile Messaging Manger allows connections to third party content feeds to increase its flexibility and utilise automated content with core media content management system (CMS)
Advanced Management Reporting and Analytics
Mobile Messaging Manager includes a secure log-in and tiered user account management features. The advanced reporting and analytics relay in-depth consumer insight and enable you to track key metrics including user data, campaign entry points and response rates in real-time whilst improving knowledge for future campaigns.
Through Mobile Messaging Manager you can incentivise consumers to interact and engage with your brand, whilst controlling costs and increasing your return on investment (ROI). Adding sponsor messages to generate additional revenue can be done quickly and easily, and the powerful, user-friendly administration tool is designed with marketers in mind.
Easily integrated with traditional marketing channels, Mobile Messaging Manager will extend reach and increase response rates. Supporting a wide variety of user experiences and message types, it allows you to be as creative as you want and stand out among the competition.
To get more information about Mobile Messaging Manager please contact 2ergo in the UK, USA, Mexico, Buenos Aires, Australia or in India.
