About Mobile Coupons
Mobile coupons allow organisations to distribute digital coupons to customer’s mobile phones. Delivering significant advantages over paper coupons and vouchers, mobile coupons are proven to deliver higher redemption rates, offer better security and encourage impulse buying.
The real magic of mobile couponing is in the redemption of each coupon. Mobile customer relationship management (CRM) databases can be enriched with lifestyle and purchase data allowing organisations to build a more detailed profile of their customers for targeting with future marketing and promotional campaigns.
- Lower cost promotion and management of offers means you can run more promotional campaigns, leading to greater up-sell and cross-sell opportunities
- Flexible and low cost way to introduce and enhance customer loyalty and retention schemes, for example Text ‘Offer’ to join in the loyalty scheme and receive 10% off today’s shopping bill
- Increase sales and retain existing customers by including third party offers when making a purchase or repeat purchase, for example spend $30/£30 or more today and receive a 2-for-1 mobile coupon for your favourite restaurant
- Generate greater response and redemption rates compared to paper coupons
- Viral campaigns allow users to forward coupons to friends creating new CRM data opportunities
- Easy integration with existing systems ensures it doesn’t slow down the checkout process
Mobile Coupons for Retailers
Add another dimension to your discount days or promotions by using mobile coupons to offer discount or ‘two for one’ deals. Mobile coupons can also be used to expand loyalty programmes by offering a mobile element to store cards and loyalty schemes.
Mobile Coupons for Mobile Network Operators
MNOs can also take advantage of the success of mobile coupon and loyalty campaigns. Working with third party brands and organisations MNOs can offer customers unique and exclusive offers that will increase loyalty along with data capture and further promotional opportunities.
For complete details please visit VoucherNet, 2ergo’s mobile ticketing, coupon and customer loyalty solutions platform that’s proven to increase revenues, enhance brand values and improve customer retention rates.
