Mobile Websites and Publishing
Award-winning mobile sites
2ergo pioneered the first working mobile website in the United States in 2000, and since then has developed award-winning mobile websites for influential brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios.
In 2009, 2ergo partnered with global marketing and advertising agency Ogilvy & Mather to mobilise the ‘Hopenhagen’ initiative, helping millions of people participate in the landmark climate change movement via mobile.
2ergo has worked with the top five broadcast companies in the US including CBS, NBC, News Corp (FOX), Univision and Disney. We are now the biggest commercial provider of mobile news in the USA.
Mobile Site Builder – 2ergo’s Mobile Publishing and Content Management Solution
2ergo’s Mobile Site Builder is a fully-featured mobile publishing and content management solution used by brands and agencies to quickly and easily create a mobile web presence, either by 2ergo’s powerful site building tools or through a managed service team using in-house creative, technical and production facilities.
Our mobile site builder technology seamlessly integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Our video transcoding and hosting service enables you to offer device-optimised and downloadable videos, and our multiple advertising options allow for easy monetisation of your site.
2ergo’s MobileSite Builder lets companies create branded mobile websites from a simple landing page to a comprehensive mobile website in minutes.
Custom designed and fully managed mobile websites
Alternatively 2ergo can custom build an engaging and feature-rich site for you, to manage updates or take advantage of a fully managed service which designs your site, re-formats your mobile content, manages updates and adds mobile billing functionality.
Alongside the technical solution, 2ergo’s experience in mobile marketing can bring rapid awareness and return-on-investment to your mobile website.
Features and Benefits
Much more than just web hosting or transcoding of your existing website, 2ergo offers rich application layers for creating and managing custom mobile websites. We combine our exclusive and powerful technology platform with the expertise to help you create an effective and comprehensive mobile marketing strategy.
• Easy to use – Mobile Site Builder enables you to create a branded mobile web presence, from a simple landing page to a complete mobile website, in just minutes. Designed for mobile phone marketers with a user-friendly Web 2.0 interface, the self-service creation tool reduces time to market for new mobile websites and enables instant edits to your existing sites
• Professional services – If you want to outsource the design and development of your mobile site, you can rely on 2ergo to create a fantastic, content-rich site that engages consumers and takes advantage of our expertise
• Robust features as standard – 2ergo’s proprietary device detection software supports and optimises mobile websites for more than 5,000 different types of mobile phones and devices currently being used around the world. You can optimise your website further through our advanced Smartphone design tools and component customisation by device or by network carrier
• Custom component architecture – Mobile Site Builder’s custom component feature offers you the flexibility to easily integrate custom functionality or third party data without sacrificing the benefits of using an out-of-the-box product
Rich Analytics and Reporting
Track customer usage, key metrics and evaluate your return-on-investment with 2ergo’s comprehensive analytics and reporting system. Rich analytics relay in-depth consumer insight including popular handsets, unique visitors, page views, and data capture fields for ongoing site optimisation. Exportable data reports can be created for daily, weekly and monthly results. Alternatively, 2ergo offer a managed service for clients which makes gaining actionable insight easy without taking up your time.
2ergo’s unique SMS click-through tracking technology lets you track the effectiveness of your mobile messaging campaigns through to your mobile website. Mobile Site Builder also offers easy integration with third party tracking tools such as Omniture, Google, Hitbox and AdMob.
See how the Australian Broadcasting Corporation (ABC) uses mobile internet to engage audiences on the move.
For more details please contact 2ergo in the UK, USA, Mexico, Buenos Aires, Australia or in India.
