Mobile Media and Entertainment Solutions
2ergo is currently the largest commercial provider of mobile news in the USA and enables mobile campaigns for global brands, media and entertainment agencies and publishers.
Our patented mobile technology solutions enable global publishers, broadcasters and digital media owners with the tools, strategies and solutions to fully integrate mobile into their current operations; enhancing, extending, and developing customer engagement, loyalty and new revenue streams.
We’re recognised as a clear market leader in the design, implementation and management of complex mobile solutions. We deliver highly skilled professional services from conception to completion.
- Increase engagement, loyalty and value of your consumer relationships
- Develop, control and lead the distribution of content on new and emerging media platforms
- Implement and drive significant new revenue options
Global Media Today
2ergo provides ‘thought leadership’ alongside a direct and tangible set of mobile media and entertainment solutions designed and implemented for, and in partnership with some of the world’s major media brands.
- Subscription and circulation marketing
- Competition and connectivity
- Database build, cleansing and implementation for growth
- Mobile website and Smartphone application development strategies
- Retail vouchers, coupons and advertiser promotion redemption platforms
- Significant revenue through personal, relevant and opt-in messaging concepts
Today’s global media marketplace is immensely competitive and the need to engage and retain consumers has never been so important. The requirement to constantly provide deeper and more compelling consumer engagement through new and developing technologies can be daunting. 2ergo is a provider of key strategic vision within the mobile media and entertainment sectors and delivers tailor made strategies that deliver added value and revenues for media owners.
Working with 2ergo media and entertainment companies can:
- Consistently and successfully increase readers, viewers and subscribers
- Maintain and strengthen consumer offerings with new and compelling ways to engage with your products
- Increase customer loyalty and decrease churn to competitors
- Build better, more personal and detailed understanding of the customer base, and act on it
- Expand and enhance traditional revenue streams associated with media ownership
Imagine every single one of your readers, online browsers, viewers or listeners receiving regular personalised messages and then engaging with them
The use of mobile technologies as the key circulation and subscription delivery mechanism for regular and innovative CRM messaging and subscription marketing delivers a punch on several levels.
These include:
- Significant cost savings through unified digital messaging SMS, MMS, WAP push, email
- Major response uptake as a result of integrating mobile - typical response rates are 25% plus
- Increased engagement with core customers in a truly personal and relevant manner
All this and much more is not only possible, many major media owners are doing it now!
- CRM messages
- Newsalerts
- Special offers and promotions
- Redemption and subscription vouchers
- Research and engagement
- Re-opting and data cleansing ongoing
- Customer feedback
- Advertiser and sponsor revenue
- Location based
- Day/date/time
Imagine your business being in the pocket of every consumer
Today’s consumers use their mobile phones or Smartphones as a truly multifunctional device; communicating, browsing and socialising. Mobile internet and Smartphone apps give you the ability to have your brand constantly up front. Delivering creative, branded content on the mobile phone has come of age in line with the increased usage and penetration of Smartphones. Media owner mSite experiences, with full eCommerce capability are becoming the norm.
Expand the audience engagement experience; beyond the confines of newsprint, TV screens, radio broadcast and PC or laptop, to the one thing that they have with them all the time - their mobile phone.
The Apple iPhone and the Smartphone apps revolution has also changed the game, delivering rich levels of consumer experience that stand alone on a compelling platform that can fully exploit content in all its forms.
Imagine a world where every coupon campaign is a success
Mobile coupons provide the ability to directly target consumers on their mobile phones.
Sales promotions, POS marketing and coupon collect marketing are not new. However, the swift evolution of mobile coupons is now driving brand engagement.
Global media owners work with 2ergo to deliver robust and measurable return on investment (ROI) to their advertising packages through our mobile couponing technology solutions. Retail advertisers are getting double digit sales growth through media owners that deliver end-to-end solutions.
To find out more about 2ergo’s mobile media and entertainment solutions please contact us in the UK, USA, Mexico, Argentina, Australia or in India.
