Mobile Solutions for Mobile Network Operators
2ergo’s mobile marketing and interactive solutions help Mobile Network Operators (MNOs) to acquire new customers, improve retention rates and stimulate service revenues through value added services.
Our operator propositions are powerful solutions that offer automated customer communications for product provisioning, customer satisfaction management, revenue stimulation, contract renewals and product upgrades.
2ergo’s leading edge services are designed to help networks develop converged propositions that bring together powerful telecoms, retail, banking and broadcasting solutions with location based services. These are proven to enhance the financial measures for leading global carriers and deliver significant return on investment.
- Enhance brand communications and mobilise business processes
- Stimulate revenue with product upgrades and contract renewals
- Increase customer loyalty and retention with mobile ticketing and coupons
- Add value with mobile internet, iPhone and Smartphone applications
- Exploit opportunities offered by secure mobile banking and mobile commerce
1. Enhance brand communications and mobilise business processes
In the mobile industry, over 60% of customer churn is due to poor customer service and the lengthy periods taken to resolve common issues. Yet through targeted, permission-based text and loyalty communications taken at critical times in the customer lifecycle, churn is reduced and ARPU increased.
2ergo’s Interactive Messaging solutions allow you to create and send personalised communications via text message, picture message, voice, email and mobile internet, from one source to audiences ranging from hundreds to millions. Developed to support Mobile Network Operators throughout the customer lifecycle, including user registrations, base analytics, satisfaction surveys, time bound loyalty vouchers and upgrade management, they have the power to improve customer relationships and reduce operational overheads through automating customer service and CRM procedures.
- Reduce call centre response times
- Provision new products and services
- Notification of billing and contract renewals
- Deliver fast effective mobile customer satisfaction surveys
2. Stimulate revenue with product upgrades and contract renewals
2ergo’s interactive marketing solutions are used to create and run sophisticated, creatively-rich mobile marketing and promotional campaigns that integrate text message, picture message, email and mobile internet channels in order to enhance relevant cross-sell / up-sell opportunities and automate the renewals process. They allow Mobile Network Operators to improve the automation of regular campaign activity and take advantage of a more targeted conversational approach to campaigning. Advanced reporting and analytics enable you to track the effectiveness of campaigns in real-time and determine the need for fine tuning.
Our case studies illustrate response rates over 25 percent, at a fraction of traditional marketing costs.
3. Increase customer loyalty and retention with mobile ticketing and coupons
2ergo offers a complete mobile ticketing, coupon and loyalty solution that is proven to help Mobile Network Operators enhance brand value and improve customer retention. A complete end-to-end solution; tickets, coupons and offers are delivered direct to mobile phones and then redeemed via retail outlet EPOS systems or behind-the-till GPRS enabled units. Real time reporting ensures that mobile campaigns deliver significant return on investment (ROI) through better targeting and propensity modelling.
2ergo’s mobile technology solutions have delivered over 27 million vouchers worldwide. It is the system behind the hugely successful Orange Wednesdays campaign in the UK, widely regarded as the longest running and most successful mobile marketing campaign to date.
- Upload dynamic relevant offers
- Retailer reports for reconciliation and payments
- Web based tools for call centre and customer service teams to monitor redemption
- Detailed reports on voucher requests, redemption with date, time and location stamp
4. Add value with mobile internet and Smartphone applications developments
Mobile internet
Mobile internet enables businesses to extend their digital presence to an online mobile environment for interaction with consumers whenever, wherever. 2ergo's mobile internet solutions provide the essential link between Mobile Network Operator and brand, enabling the integration of key media, retail and banking applications including ticketing and location based services.
Our mobile publishing and content management systems deliver powerful mobile website creation, management and advertising capabilities. We offer a managed service for builds and can help with automated content updates through live feeds. Rich analytics relay in-depth consumer insight including popular handsets, unique visitors and page impressions for ongoing site optimisation.
Smartphone applications development and management
The Smartphone applications market is a significant area of growth for Mobile Network Operators. That’s why we’ve invested heavily in Smartphone application development capability and resources so you don’t have to. Our expertise lies in developing specialised brand and information applications for Apple iPhone, Google Android, Java/Symbian environments, Blackberry, Windows as well as others.
2ergo’s recent iPhone applications for the Guardian, Rightmove and Arsenal Football Club have all been selected by Apple as “Featured Apps”, while the Rightmove and Arsenal Football Club apps also featured in Apple’s “Best of 2009” chart.
We have developed mobile internet websites and Smartphone applications for some of the world’s most recognised brands including AT&T, American Idol and NBC Universal, Australian Broadcasting Corporation (ABC), FOX News and FOX Business.
5. Exploit future opportunities offered by secure mobile banking and mobile commerce
2ergo’s Mobile Security and Advanced Messaging solutions include the secure processing of transactions made by mobile phones and devices via a secure end-to-end platform with resilience and protection for wireless data and mobile applications. 2ergo’s patented technology offer customers a secure, safe and convenient way to send sensitive customer data or transfer money to third parties via a mobile phone. These solutions enhance and compliment existing mobility and mCommerce services.
We can facilitate your move into mobile commerce, bringing together telecoms, banking, and retail organisations through Smartphone applications, mobile internet websites or integrated campaigns. 2ergo’s Mobile Security and Advanced Messaging solutions provide the technology to enable mCommerce and provide security around mobile applications including ticketing and banking transactions.
For more details please contact 2ergo in the UK, USA, Mexico, Argentina, Australia or in India.
