Business Benefits

Delivering Customer Delight & Creating Shareholder Wealth

Mobile vouchers and coupons offer businesses significant advantages over traditional and web-based voucher systems.

Customer Acquisition

  • Viral campaigns allow users to forward coupons to friends creating new CRM data opportunities
  • Support traditional marketing activity with quantifiable redemption data
  • Build or enrich CRM databases with lifestyle data on existing or previously invisible customers
  • Integrate with existing online marketing strategies to generate auditable purchases
  • Mobile vouchers have higher redemption rates than online or physical alternatives; users have the voucher with them at all times creating the opportunity for impulse purchases
  • Increase footfall into retail outlets
  • Up-sell or increase pick up rates
  • Use social media to conduct promotional campaigns
  • Use mobile applications to create virtual stores and attract global customers

Customer Retention

  • Build quality CRM data to segment and target customers with future offers or to encourage repeat visits
  • Time bounded return SMS can be delivered after a coupon is redeemed, thanking customers and offering new promotions
  • Create brand loyalty through coupon reward points systems generated from existing purchases and collected via mobile
  • Develop brand entanglement through loyalty promotions or rewards schemes such as Orange Wednesdays

Customer Value

  • Live real-time reporting makes mobile campaigns fully auditable to demonstrate ROI
  • Integrate with other marketing activity such as direct marketing or advertising, using redemption data to quantify campaign success
  • Environmentally friendly coupons boost your corporate social responsibility
  • Reduced transaction times at the point of redemption create operational efficiencies
  • Increased security as you manage coupon validity
  • Run multiple campaigns at once from one interface
  • Develop promotional activity through 3rd parties without the need for IT integration
  • Build insight into lifestyle and purchasing habits from redemption data