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Campaign Manager
Inbound/outbound SMS and MMS marketing campaigns are handled by 2ergo's Campaign Manager. Inbound campaigns can be created using unique keywords that are sent to an SMS shortcode.
Campaign Manager can handle outbound campaigns from tens to millions of SMS messages over very short periods. Outbound campaigns allow you to target your customers with sales promotions that can be fully audited but also allow viral transmission of coupons.
Inbound coupon requests can be responded to with a mobile website URL, directing the customer to a loyalty landing page.
Mobile Site Builder
Building quality mobile CRM data is almost as valuable as the actual coupon redemption. For organisations without customer databases or who operate in markets where data capture is difficult, such as the restaurant industry, then 2ergo's Mobile Site Builder can help.
Mobile Site Builder allows your organisation or 2ergo (as a managed service) to create mobile Internet sites that perfectly render on any mobile phone screen. Mobile Site Builder also automatically resizes pages for touch screen compatibility.
Mobile Site Builder can present customers who request sales promotion discount vouchers with a loyalty landing page. Customers are asked for registration details and any additional data required before sending the coupon to their phone. The MSISDN is automatically recovered by customers who opt in.
VoucherNet
VoucherNet provides businesses and their customers with the vital piece of the puzzle. Coupon requests can be sent directly to mobile phones either as a numeric coupon or a 1D/2D barcode. These coupons can then be redeemed in retail stores, online, via direct inbound or third-party locations. Reports are provided in real time.
Customers who complete a mobile website loyalty form are sent a voucher for immediate redemption at any location. Businesses can build an invaluable mCRM database of actual purchasers.
Mobile CRM data can then be used to target customers with future campaigns or to drive footfall at off peak hours, keeping you customers coming back to you time and time again.
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